A) Submission Report
Lists the last time submissions were made to each of the search engines. The detailed reports include specific submission information to the directories.
B) Link Popularity
Lists all new external inbound links from other websites and external outbound links to other websites. Add relevant external inbound links and outbound links to and from other websites. Link Optimization is also a significant factor in Search Engine Optimization. We have learnt from our experience that if websites links are properly optimized that can result into top search engine positioning and placement.
C) Keyword Rank Report
Lists all keywords by search engines and their respective ranking. The detailed reports include ranking for root and branch pages
1) What keywords are attracting more SEO traffic? To which landing pages? Are you working with these keywords in your SEO process? Are you optimizing them for the landing pages that are already attracting traffic with them?
2) What keywords that you are not already including in your SEO process are attracting the highest amount of SEO traffic? To which landing pages? Are they generating conversions? What is their conversion rate?
3) What keywords are generating more conversions from SEO traffic? In which landing pages?
4) What combination of keywords and landing pages have the highest conversion rate? And the worst?
D) Traffic Report : SEO Report Configuration
1. Metric Groups
You have to select the metrics or indicators you want to obtain, in this case they will be those that will allow to identify the behaviour and goal achievement of the SEO traffic: visits, bounce rate, pages per visit, completed conversions and conversion rate.
Afterwards you will need to choose the dimensions for the metrics you have previously selected, in this case these will be the landing pages and keywords through which you obtain this traffic.
You apply a filter to only include organic traffic in the report.
E) SEO Report Information
When you save this configuration you will obtain the following report that will show the most important KPIs about your site organic traffic, such as the amount of visits, the bounce rate, completed conversions and conversion rate per landing pages: With this report we can answer questions such as:
1) What landing pages attract more SEO traffic?
2) What landing pages have a higher bounce rate for SEO traffic?
3) What landing pages generate more pageviews for SEO traffic?
4) What landing pages generate a higher number of conversions?
5) What landing pages have a higher conversion rate?
F) Listing Report
The Link Popularity listing report, enables you to get in just a click a view of the pages that are currently pointing to your website. The report of this Backlink Check tool will provide you with the number and the precise URLs that link to your webpage
G) Page Rank Report
Lists all keywords by search engines and their respective ranking. The detailed reports include ranking for root and branch pages
H) Competitor Rank Report
The Search Engine Results are analyzed according to all the known SEO factors providing useful information about the SEO Strategy of your competitors. Few of the parameters and ranking signals that are taken into account are:
1) Domain & Page Authority
2) Link Quantity and Quality
4) WebRank & Social Media Popularity
5) On-page Optimization & Keyword Optimization
6) Other useful information are also available such as Traffic data, Load Time & Speed, Website Size, Domain Age and more
I) Google Analytics / Third party analytics Report
The following table identifies terms that are used in both Analytics reports and in the Webmaster Tools reports.
Webmaster Tools usage
|Impressions||Used for both AdWords impressions and Google Search impressions||Used exclusively for Google Search impressions|
|Clicks||Used for both AdWords clicks and Google Search clicks||Used exclusively for Google Search clicks|
|Average Position||Average ranking in Google Search results||Average ranking in Google Search results|
|CTR||Clickthrough rate. Clicks/Impressions for both AdWords and Google Search clicks.||Clickthrough rate. Clicks/Impressions for Google Search clicks.|
|Keyword||When used in paid search or AdWords reports, describes a paid keyword from a search engine results page. When used in the organic search reports, describes the actual query string entered by a user from a web search.||Applies to the key terms used in the written content of the website pages. These terms are the most significant keywords and their variants Google found when crawling your site. When reviewed along with the Search queries report and your site's listing in actual search results for your targeted keywords, it provides insight into how Google is interpreting the content of your site.|
|Query||Only used in the SEO reports. Applies to the actual query entered by a user in Google search.||
The actual query entered by a user in Google search.
K) Account Activity Report
> Journals all activities associated with a SEO campaign.
> Reports current ranking compared to ranking prior to the SEO campaign for each keywords.
L) Review Site Analysis Report
Essentially required for high search engine placement of any website.
They cater to budgets of differing sizes and are distinguished on the following basis:
> Number of web pages of your website to be "Meta Tagged” and promoted.
> Number and type of search engines your website will be submitted to.
> Competition within the industry and for selected key words/phrases.
M) Review Submission Report
-Maintenance Review Ranking Report
Analyze results and revise tactics to maintain or improve search engine positioning. Optimization work continues long after the optimized site is launched.
The continued areas of effort fall into 4 basic categories:
1) Analysis and revision of page optimization:
To maintain top ranking, SEO Analysts must evaluate the results and make tactical modifications based on performance observations.
2) Adaptation to search engine algorithm changes:
Search engines are constantly modifying their ranking algorithms. It is not unusual to see several changes each year for each search engine.
These changes must be identified and analyzed in order to maintain top rankings.
3) External link structure maintenance:
Websites change their design. These changes can affect or "break" inbound or outbound external links which can adversely affect website ranking.
4) Continued submissions to search engines:
Over time, search engines "clean house" and drop older site pages from their database. Sometimes pages are dropped inadvertently. Whether purposely or not, search engines must be monitored continually to be sure website pages are properly indexed or resubmit pages that have been dropped. To improve positioning or placement in search engines, web pages should be re-submitted over the period of time.
However, all the packages do have some common deliverables:
-An Audit Report identifying factors on your website that positively or negatively influence your website's chances of high search engine rankings.
-Consultation and Guidance for the optimization of your entire website.
-Competitor, Industry and Target market analysis.
-Keywords/ Key Phrases identification.
-Meta Tags composition.
-Manual/Automated Submissions to top International Search Engines and Directories.
-Resubmissions whenever required based on ranking report.
HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document. The text in these tags is not displayed, but parsable and tells the browsers (or other web services) specific information about the page. Simply, it "explains" the page so a browser can understand it. Here's a code example of meta tags: < head > < title >Not a Meta Tag, but required anyway < /title > < meta name="description" content="Awesome Description Here"> < meta http-equiv="content-type" content="text/html;charset=UTF-8" > < /head> This is what the description tag looks like: < meta name="description" content="Awesome Description Here"> Ideally, your description should be no longer than 155 characters (including spaces). However, check the search engine results page (SERP) of choice to confirm this. Some are longer and some are shorter. This is only a rule of thumb, not a definite "best practice" anymore. The "description" meta tag helps websites in three important ways: "Description" tells the search engine what your page or site is about: For the search engine to understand what your page is about, you need to write a good description. When Google's algorithm decides a description is badly written or inaccurate, it will replace that description with its own version of what is on the page. A meta tag is a specific HTML tag used to define meta data on your Web pages. The most commonly used meta tags are: -description -keywords -author -refresh Meta tags are placed in the of an HTML document, and they typically do not display where the reader can easily see them. They are used to provide additional information about the page either for databases and search engines or for the author of the site to keep a record of the pages. Meta tags are most often used for search engine optimization (SEO). The two most critical meta tags used in SEO are: description and keywords. These are sometimes used by search engines to place the pages in the search directory, and they are used to provide a short description of the Web page in the search results.
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.
Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
There are two categories of web analytics; off-site and on-site web analytics.
Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.
On-site web analytics measure a visitor's behavior once on your website. This includes its drivers and conversions; for example, the degree to which different landing pages are associated with online purchases. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a website or marketing campaign's audience response. Google Analytics is the most widely used on-site web analytics service; although new tools are emerging that provide additional layers of information, including heat maps and session replay.
A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links.
Directory submission is a process where you submit links pointing to your website on website directories under categories according to the industry. This can be done manually or by using automated software, however, automated software cannot guarantee that submissions are done in the right categories, nor can it determine a quality link directory. The same goes for cheap SEO services that offer submissions in bulk but have no clue which directories are worth linking to. Thus, not identifying quality directories and not completing website submissions manually can lead to a bad link profile.
A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. Most web directory entries are also not found by web crawlers but by humans. The categorization is usually based on the whole web site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories. Web directories often allow site owners to submit their site for inclusion, and have editors review submissions for fitness.
RSS directories are similar to web directories, but contain collections of RSS feeds, instead of links to web sites
Web indexing (or Internet indexing) refers to various methods for indexing the contents of a website or of the Internet as a whole. Individual websites or intranets may use a back-of-the-book index, while search engines usually use keywords and metadata to provide a more useful vocabulary for Internet or onsite searching. With the increase in the number of periodicals that have articles online, web indexing is also becoming important for periodical websites.
Back-of-the-book-style web indexes may be called "web site A-Z indexes". The implication with "A-Z" is that there is an alphabetical browse view or interface. This interface differs from that of a browse through layers of hierarchical categories (also known as a taxonomy) which are not necessarily alphabetical, but are also found on some web sites. Although an A-Z index could be used to index multiple sites, rather than the multiple pages of a single site, this is unusual.
Metadata web indexing involves assigning keywords or phrases to web pages or web sites within a metadata tag (or "meta-tag") field, so that the web page or web site can be retrieved with a search engine that is customized to search the keywords field. This may or may not involve using keywords restricted to a controlled vocabulary list. This method is commonly used by search engine indexing.